TRX Modular Brochure

In a complete rebranding effort, Primaluxe created a fresh, new graphic vocabulary for TRX, a world-leading travel technology company.  The new design direction was first applied to their marketing collateral, which included the modular brochure above, thoughtfully designed to hold 2 mini brochures, a dvd and company one sheets. The new brand aesthetic was then applied to everything from tradeshow booths to office interiors to the NASDAQ digital billboard in Times Square!

Emory Business School Viewbooks

Picture yourself here … Leading a presentation, Advancing up the corporate ladder, Exceeding your expectations. This was the concept that grounded the redesign of Emory Business School’s viewbooks. The aspirational feel of the covers was echoed throughout the inside of the books and was balanced by insightful testimonials from current students and alumni. The overall size of the viewbooks was made smaller to give it a more intimate feel, mimicking the feeling of this southern private school. The introduction of a soft uncoated paper was a major shift from the glossy, commercial feeling of the former viewbooks, and gave these a warmer, more approachable feel. The redesign was well-received and earned a Gold Award for Best Total Recruitment Package at the Educational Advertising Awards. It’s accompanying advertising campaign which we also created, received a Gold Award for Best Magazine Ad Series.

Emory School of Law Modular Brochure

After seeing the transformation of the Emory Business School viewbooks, Emory School of Law (ESL) was ready for us to tackle their rebranding. Taking a cue from the look and feel of vintage legal documents, we developed a bold, yet sophisticated design direction for ESL. The brochure above was designed as a landscape trifold with interior pockets to hold letter-sized sheets and a custom brochure. Four different brochures were created to be inserted into the trifold depending on the recipient of the collateral.

Emory School of Law Promotional Booklet

Extending their new design direction, Primaluxe designed a promotional piece for ESL that was given away at various alumni and recruiting events. The booklet traces the history of Emory School of Law, complete with a continuous timeline that runs the length of the book.

SFC Roasting Co. Coffee & Tea Guide

Designed to educate customers on the vast array of coffees and teas available in the store, this booklet also captures the warm, communal quality of San Francisco Coffee. Various photos of the shop’s characteristic fixtures are mixed in with candids of the baristas, making this piece much more than just an informational guide.