Primaluxe

Identity

Wiretree Identity Package

How can you go wrong when you already have such a great logo to work with? Wiretree, an interactive design and technology studio, came to us with their logo solidified, but needed our help to create an identity package. Using the shapes of the mark as a springboard, we created a system of unique diecut pieces, whose form became the main unifying element throughout the package. That combined with a simple palette of silver and black and clean, smart typography, resulted in a high-tech, yet sophisticated, timeless design. After 10 years in business, it’s still standing strong.

David DeAtley Logo + Business Card

New clients can come from the most unexpected places. We were introduced to jewelry designer and master craftsman, David DeAtley, through an ad on the bulletin board at the gym. He was looking for a designer and we LOVE custom jewelry … how could this possibly be anything but fun?!! After meeting him and checking out his design studio/workshop/store, we were excited to get started. We first worked on his logo. He wanted a signature look without feeling too contrived. The logo that we ended up with perfectly describes his work – handmade and completely unique. The business cards echo this look through the use of vintage woodcut images and the foil stamping of the logo gives it that extra punch, mimicking the upscale quality of his jewelry.

Paragon Studios Business Card

Dynasonic Identity Package

Stout Trucking Logo + Business Card